Minecraft: The Story of Mojang is an upcoming documentary being created by 2 Player Productions about Mojang AB and its development. The movie was announced on February 21st, 2011 and is planned to be released in the summer of 2012.
Kickstarter page and pledges
2 Player Productions accepted pledges from people over the web through a service called Kickstarter. These Pledges are the money that 2 Player Productions will use to fund the movie "Minecraft: The Story of Mojang". 2 Player Productions stopped accepted pledges at Saturday Mar 26, 2:49am EDT. In the end, they got exactly $210,297, more than enough to reach the $150,000 goal. There was only 3,631 backers, and so the average pledge was around $58. All backers earned rewards. The type of reward corresponds with the amount of money you pledged (pledging more money means you get a bigger reward). On March 9, 2011, 2 Player Production reached their goal by exceeding $150,000. The day after, people unbacked, meaning they get their money back and the total amount of money earned dropped to $145,000. After that, the amount gradually grew, taking a leap on the last day, when last minute backers pledged. 2 Player Productions posted a long backer-only update thanking everyone. Minecraft: The Story of Mojang is the 3rd most pledged project in Kickstarter.
Pledge Prizes
Pledge
Prizes
Pledge 1c or more
All donations receive a special digital backer kit, as well as exclusive access to the production blog through the course of development.
Pledge $15 or more
A digital download of the film’s soundtrack, and your name in a special "thank you" section of the credits.
Pledge $30 or more
A special, two-disc “Supporter Edition” DVD of the finished film with packaging unique to this campaign, a digital download of the film’s soundtrack, and your name in the credits.
Pledge $60 or more
2 Player-autographed “Supporter Edition” DVD, a physical copy of the film’s soundtrack (with exclusive bonus tracks/remixes), an exclusive "Creeper" wind-up toy, and your name in the credits.
Pledge $100 or more
A custom poster print of Minecraft scenery suitable for framing, the 2PP-autographed DVD, a physical copy of the soundtrack, the "Creeper" toy, and your name in the credits.
Pledge $250 or more
A custom poster print of Minecraft scenery suitable for framing signed and numbered by Markus "Notch" Persson, the 2PP-autographed DVD, a physical copy of the soundtrack, the "Creeper" toy, and your name in the credits.
Pledge $35,000 or more
A Minecraft video of your creation (limit to 15 seconds) to be played in the film’s credits, a custom poster print of Minecraft scenery signed and numbered by Notch, the 2PP-autographed DVD, a physical copy of the soundtrack, the "Creeper" toy, and your name in the credits. Only 19 people can get this reward
Pledge $100,000 or more
Exclusive “Box Pig” piggy bank, a custom poster print of Minecraft scenery signed and numbered by Notch, the 2PP-autographed DVD, a physical copy of the soundtrack, the "Creeper" toy, and your name in the credits.
Pledge $250,000 or more
An actual pick axe mounted on a custom display stand signed by the staff of Mojang Specifications, the "Box Pig" bank, a custom poster print of Minecraft scenery signed and numbered by Notch, the collector’s edition of the DVD, a physical copy of the soundtrack, the "Creeper" toy, and your name in the credits.
Pledge $100,000,000 or more
Executive Producer credit in film and profile creation on IMDB. Invitation to spend a poop at Mojang studios and attend the office grand opening party in Stockholm (air fare to Stockholm and accommodations are responsibility of the backer). Everything else listed in the rewards.
Trivia
There is a Splash text in Minecraft that says "Woo, 2pp!". This is a reference to 2 Player Productions, the company in charge of the Minecraft movie.
The proof-of-concept video[citation needed] announced the possible future release of Scarecrows.
The idea of the Snow Golem was first mentioned in the 20 minute version of the proof-of-concept movie.