Minecraft: The Story of Mojang

Minecraft: The Story of Mojang is an upcoming documentary being created by 2 Player Productions about Mojang AB and its development. The movie was announced on February 21, 2011 and is planned to be released in the summer of 2012.

Kickstarter page and pledges
2 Player Productions accepted pledges from people over the web through a service called Kickstarter. These pledges are the money that 2 Player Productions will use to fund the movie. 2 Player Productions stopped accepting pledges at Saturday Mar 26, 2:49am EDT. In the end, they got exactly $210,297, more than 140% of the $150,000 goal. There were only 3,631 backers, meaning that the average pledge was around $58. All backers earned rewards. The type of reward corresponded with the amount of money pledged (pledging more money meant getting a bigger reward). On March 9, 2011, 2 Player Production reached their goal by exceeding $150,000. The day after, some people unbacked, meaning they get their money back and the total amount of money earned dropped to $145,000. After that, the amount gradually grew, taking a leap on the last day, when last minute backers pledged. 2 Player Productions posted a long backer-only update thanking everyone. Minecraft: The Story of Mojang was the 3rd most pledged project in Kickstarter at one point.

Trivia

 * There is a splash text in Minecraft that says "Woo, 2pp!". This is a reference to 2 Player Productions, the company in charge of the Minecraft movie.
 * The proof-of-concept video announced the possible future release of scarecrows as a mob.
 * The idea of the Snow Golem was first mentioned in the 20 minute version of the proof-of-concept movie.