Minecraft: The Story of Mojang

Minecraft: The Story of Mojang is an upcoming documentary being created by 2 Player Productions about Mojang AB and its development. The movie was announced on February 21, 2011 and is planned to be released on December 22, 2012.

Kickstarter page and pledges
2 Player Productions accepted pledges from people over the web through a service called Kickstarter. These pledges are the money that 2 Player Productions will use to fund the movie. 2 Player Productions stopped accepting pledges at Saturday Mar 26, 2:49am EDT. In the end, they got exactly $210,297, more than 140% of the $150,000 goal. There were only 3,631 backers, meaning that the average pledge was around $58. All backers earned rewards. The type of reward corresponded with the amount of money pledged (pledging more money meant getting a bigger reward). On March 9, 2011, 2 Player Production reached their goal by exceeding $150,000. The day after, some people unbacked, meaning they get their money back and the total amount of money earned dropped to $145,000. After that, the amount gradually grew, taking a leap on the last day, when last minute backers pledged. 2 Player Productions posted a long backer-only update thanking everyone. Minecraft: The Story of Mojang was the 3rd most pledged project in Kickstarter at one point.

Trivia

 * There is a splash text in Minecraft that says "Woo, 2pp!". This is a reference to 2 Player Productions, the company in charge of the Minecraft movie.
 * The proof-of-concept video announced the possible future release of scarecrows as a mob.
 * The idea of the Snow Golem was first mentioned in the 20 minute version of the proof-of-concept movie.